“Davka Achshav”: The Novominsker Rebbe’s Final Message to Klal Yisroel



Click here for Leadership I: What’s All the Fuss About Leadership?
Click here for Leadership II: It’s All About Influence
Click here for Leadership III: Leadership is Not Management
Click here for Leadership IV: Build a Leadership Character
If a man’s associates find him guilty of being phony, if they find that he lacks forthright integrity, he will fail. — Dwight D. Eisenhower
I remember the comment as if it were yesterday. As a high school teacher, I had been invited to a school Shabbaton at an area hotel. The facility sat on a sprawling property and its layout was unconventional to say the least, which made navigation from one place to another a bit challenging. At one point, I pointed the group that I was with in the wrong direction before someone realized the error. Not too pleased with his incompetent navigator, this guy quipped, “at least you weren’t tasked to lead the Jews through the midbar.” Needless to say, it was one of my humbler moments.
We noted above that a key component of leadership is influence. Leaders understand that their role is to inspire others and lead them towards a desired outcome. But how can leaders themselves be sure that they have set along the correct path, particularly when there appears to be more than one viable way forward?
One way is to lead from values. Values are the core components of a person’s deepest beliefs, the concepts that they hold most dear and should drive decision making. When a leader takes the time to identify her deepest values she is likelier to remain consistent in her actions and choices. Moreover, if she is effective in articulating her values then others will understand her reasoning and, more often than not, be more inclined to support her process.
As leaders, we are given many opportunities to choose between possible actions and reactions. While we hopefully have our own values clearly articulated to drive such decision making, our colleagues and coworkers don’t always share those same values and priorities.
Creating a shared sense of values may not be as challenging as would first appear. For starters, gather your team together for a conversation. Offer them a values list such as this one. Focus on company values and narrow down the list to a core group that can help direct future decision making. Then, send the list around for clarification and confirmation. Once confirmed, publicize the list. At a future meeting, present scenarios so that everyone can discuss the situation in the context of the values that they have selected.
So, for example, the company has embraced a respectful work environment that prioritizes personal well-being and family over the pursuit of profits. Present a scenario in which these values are threatened, by such things as harsh, competitive marketplace conditions or demanding clients. Ask the group to identify the challenge to their values and how they would expect their leadership to respond. In this way, they will crystalize their position and be prepared when the inevitable conflicts arise.
Recently, a Japanese manufacturer transitioned into their third generation of leadership. The founder’s grandson who now runs the company discovered that because he was significantly younger than many of the company’s managers, they were not willing to follow his leadership. The young CEO responded by establishing a dozen corporate values. Then he spent time working with team members to ensure understanding of and respect for the values. He regularly tells his managers, “We don’t make decisions based on what I say; we make them based on what the values say.” And they listen better as a result.[1]
Values-based leadership begins with the leader. You cannot expect your team to perform with character and integrity without first setting the example. As leader, your team looks to you for guidance and direction. You must know and have the capacity to articulate your own values as well as your organization’s values. And then you must live by them. What you do, not what you say, demonstrates most what you care about.
A reward system for team members who consistently act according to the company values will reinforce desired outcomes and give you a forum to promote positive conduct. Whenever possible, share the good word about what your colleagues have achieved, or how they are walking the walk and enhancing your organization as a result.
It is also necessary to establish consequences for team members who don’t follow the organization’s values. We all strive to be good and act in accordance with our values. But sometimes we fall short, and must be held accountable to prevent slippage.
Values, unlike leaders, are eternal. When a leader has effectively used values – her own and others’ – as her starting point, she can be assured that her “fingerprints and footprints” will remain behind long after her departure, guiding people along a values-driven pathway.
Summary:
Next Steps
Conclusion
Leaders are much more than managers. Sure, they have to implement policy and oversee performance, but leaders are also visionaries and influencers, people who find ways to inspire others to see what they see and seek what they seek.
Great leaders possess leadership characters. They are strong and forceful as needed, but find ways to balance their strength with their values. Legendary American General Douglas MacArthur may have described this best when he suggested that, “A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of his actions and the integrity of his intent.”
In this series, we have offered examples of what leaders must do to engage and inspire others. It is our hope that the ideas and strategies contained therein will provide additional insight and tools to help leaders optimize their performance and motivate their coworkers to new heights of achievement and satisfaction.
Click here for Leadership I: What’s All the Fuss About Leadership?
Click here for Leadership II: It’s All About Influence
Click here for Leadership III: Leadership is Not Management
Click here for Leadership IV: Build a Leadership Character
Rabbi Naphtali Hoff is an executive coach and President of Impactful Coaching & Consulting. He can be reached at (212) 470-6139 or at [email protected].

Click here for Leadership I: What’s All the Fuss About Leadership?
Click here for Leadership II: It’s All About Influence
Click here for Leadership III: Leadership is Not Management
Nearly all men can stand adversity, but if you want to test a man’s character, give him power. Abraham Lincoln —
In contemporary contexts we have increasingly come to think of leaders as well-positioned people with strong connections. These men and women are in ample possession of intellect, charisma, power, and wealth. More often than not, we judge them (and, consequently, they judge themselves,) by what they have, or what they have been able to achieve in advancing their institution’s bottom line.[1] Rare are the leaders who we view primarily by their character and deeds, not to mention the qualitative impact that they make on others around them. Not surprisingly then, many leaders today focus more on what they can get from their positions of authority rather than on what they can give to the institutions and people that they lead.
Any attempt to define and portray leadership without discussing character is both limited and limiting. Character fundamentally shapes how we engage with others around us, what we value and care about, the things we act on and reinforce, and how we arrive at decisions.
Research shows that the very best leaders, the ones who have been successful in elevating their organizations to the top of their respective fields, are individuals who prioritize and exemplify such qualities as selflessness, care and consideration. They are humble and willing to admit error, on top of their other core managerial competencies that they possess.
In From Good to Great,[2] author Jim Collins describes his quest to identify the qualities that made a certain high profile companies particularly successful. He and his research team began the process with a list of nearly 1500 corporations. Through the use of growth-related criteria[3] they narrowed the list down to a group of eleven truly “great” businesses. Additional research revealed that all eleven companies had a few particular things in common: including the fact that they were all headed by what Collins termed “Level 5 Leaders.”
These leaders were all smart, shrewd, skilled and knowledgeable of their respective products and market. They were effective at developing and managing teams within their organization, establishing a vision, setting goals and meeting performance objectives. But so were many of the leaders of the 1500 other corporations in his study. What set these Level 5 CEOs apart from so many others in their peer group was the fact that they were recognized and admired by their coworkers for their noble character.
These Level 5 leaders were humble and did not pursue success for their personal glory. Some were quiet and introverted but remained undaunted when the need arose for them to make difficult, even risky, decisions. They were caring of others, while also maintaining a burning, passionate drive, a deep desire to advance their respective cause. And because they were so exceptional in their care and concern, other leaders within their organizations began to mimic their deeds and thinking processes, further advancing each respective company’s cause.
For years, leadership programs have emphasized strength and decisiveness, believing that people wanted their leaders to be tough, courageous, knowledgeable, and self-confident. In contrast, humility, care and other similar traits were not seen as desirable leadership qualities. After all, how could modest, self-effacing, think-others-first executives motivate workers and influence change?
However, a cursory review of some of the world’s most successful leaders presents character in a very different light. Many of history’s greatest leaders moved mountains and shaped modern society without heated rhetoric or an inflated sense of self-importance.
Genuine humility and care are indicators of a leader’s inner strength, as well as his deep knowledge and self-fulfillment. Such leaders view their roles as opportunities to serve others. They can often better motivate others to listen and follow their example knowing that the leader is not motivated by glory, greed and self-aggrandizement. Humble, caring leaders willingly acknowledge errors (theirs or their organization’s) and change course as needed. It’s never about them; the focus remains on getting the job done, in the best way possible. When their actions or decisions are criticized, they remain open to change and growth. These leaders take pride in their achievements, but mainly as a platform to bring their people together to do even greater things.
Few have expressed it better than legendary University of Alabama head football coach, Paul “Bear” Bryant. Bryant would often say that, “If anything goes bad, I did it. If anything goes semi-good, we did it. If anything goes really good, then you did it.”
Summary:
Next steps
Click here for Leadership I: What’s All the Fuss About Leadership?
Click here for Leadership II: It’s All About Influence
Click here for Leadership III: Leadership is Not Management
Rabbi Naphtali Hoff is an executive coach and President of Impactful Coaching & Consulting. He can be reached at (212) 470-6139 or at [email protected].
To watch #Leadership videos from this year’s Agudah Convention click below.

[1] Of course, one primary downside to this thinking, in addition to the fact that it is fundamentally flawed, is that since few people have great charisma or these other qualities, we logically conclude that few people can provide genuine leadership.
[2] New York, NY, HarperBusiness, 2001
[3] Their goal was to find every company that had made a leap from no-better-than-average results to great results (defined as generating cumulative stock returns that exceeded the general stock market by at least three times over 15 years. The leap had to also be independent of its industry). The eleven “good-to-great” companies averaged returns 6.9 times greater than the market’s.

Click here for Leadership I: What’s All the Fuss About Leadership?
Click here for Leadership II: It’s All About Influence
You manage things; you lead people. Rear Admiral Grace Murray Hopper —
The terms leader and manager are often used interchangeably. But are they the same? Most leadership experts say no. In On Becoming a Leader, consultant Warren Bennis composed a sizable list of distinctions between the two titles. Some of these differences are:
In Leading Change, Harvard professor John P. Kotter explains the difference as follows: “Management is a set of processes that keep an organization functioning… The processes are about planning, budgeting, staffing, clarifying jobs, measuring performance, and problem-solving when results did not go to plan,” writes Kotter. (“Leadership, in contrast,) is about aligning people to the vision… (through) buy-in and communication, motivation and inspiration.”[1]
This is not to suggest that we must replace all management with leadership. The two serve different, yet essential, purposes. And many of us need to engage in both at times in order to ensure effective organizational function. The key for leaders is to be cognizant of when they are engaged in each aspect of their jobs and to aspire to be a leader first and foremost.
To again quote Kotter: “We need superb management. And we need more superb leadership. We need to be able to make our complex organizations reliable and efficient. We need them to jump into the future — the right future — at an accelerated pace, no matter the size of the changes required to make that happen.”[2]
It is through management that companies implement the ideas, actions and processes that lead to success. However, leaders are the ones that first develop the plan and chart the course for success. They also inspire their teams to take the necessary actions to ensure that their visions are actualized. The late Stephen Covey expressed the difference as follows: “Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.”
Summary:
Next steps
Click here for Leadership I: What’s All the Fuss About Leadership?
Click here for Leadership II: It’s All About Influence
Rabbi Naphtali Hoff is an executive coach and President of Impactful Coaching & Consulting. He can be reached at (212) 470-6139 or at [email protected].
To watch #Leadership videos from this year’s Agudah Convention click below.


Click here for Leadership I: What’s All the Fuss About Leadership?
Leadership is influence; nothing more, nothing less. John C. Maxwell —
I like to think of leadership as comprising two primary, related components: social influence and the maximization of others’ efforts. Influence is about winning people over to a new way of thinking and practice, through questioning, idea sharing, collaboration, and modeling. It emphasizes persuasion and motivation over coercion.
Influence occurs primarily through emotional connections, such as when we share triumphant or challenging times together. It also develops when leaders routinely demonstrate feelings of appreciation, care, concern, and empathy.
Simon Sinek is a best-selling author on team-building. He learned some of his core leadership beliefs from Lt. Gen. George Flynn, a Marine Corps official. Flynn was explaining what makes the corps so extraordinarily tight-knit, to the point that they willingly trust their lives to one another. He told Sinek that when Marines line up for their food each day, the most junior officers go first, followed in rank order. Their leaders eat last. Such procedures are not recorded in the Marine Corp handbook or procedural code. Nor are they expressed at roll call. It’s just the way that Marine leadership views their responsibility.
Many people think leadership to be about rank, power and privilege. Marines, however, maintain that true leadership is the willingness to place others’ needs above your own. That’s why Sinek titled his 2014 book Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. True leadership, he writes, is about empowering others to achieve things they didn’t believe possible.
By prioritizing the well-being of their people, exceptional organizations motivate their workers to give everything they’ve got to advance the organization. Peter Drucker once described it as, “lifting a person’s vision to high sights… raising… a person’s performance to a higher standard… (going) beyond its normal limitations.”
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In addition to the aforementioned qualities, strong leaders possess other qualities that help them achieve great success.
Steve Jobs, the late Apple CEO, found a company in dysfunction when he returned to Apple in 1997, twelve years after being fired. His extensive observations revealed a rudderless ship that lacked discipline and focus. Jobs called together his managers and told them to stop all production. He then drew a box with four quadrants. Over the two columns he wrote “desktop” and “laptop”. He labeled the two rows “home” and “business.” He said that Apple would create the best products in each of those four categories and nothing more, at least for the time being. We all know how the story turned out from there.
Summary:
Next steps
Take, for example, “engaged.” Let’s say that you give yourself the score of 6. Now decide on where you want to get, at least for the short haul. Then seek to determine the steps that would be required to go from a 6 to your target number.
Click here for Leadership I: What’s All the Fuss About Leadership?
Rabbi Naphtali Hoff is an executive coach and President of Impactful Coaching & Consulting. He can be reached at (212) 470-6139 or at [email protected].
To watch #Leadership videos from this year’s Agudah Convention click below.

Where there is no vision, the people perish. Mishlei 29:18 —
Perhaps more so than in any era of human history, modern society has placed a pronounced emphasis on the study of human leadership. Few foci have consumed the collective interest of university researchers, think tanks, executive coaches, corporate consultants, business magnates and internet bloggers more than identifying the special mix of qualities and actions that produce and sustain strong headship.
The topic’s currency is obvious enough. At no time in our historical annals has there been a greater demand for capable, dynamic leadership – at least on such broad a scale – as there is today. Modern society has engendered the vast proliferation of large organizational structures, including governments, business corporations, and educational institutions. Each of these entities depends heavily on the skills and successes of key leaders to drive their enterprises forward. Logically, such organizations make the study and recruitment of effective management an essential, ongoing effort, and invest heavily in programs and services to nurture and assess their chief executives.
As I see it, leadership matters today more than ever before, in part for the following reasons.
These challenges, as well as many others, can make organizational leadership a daunting, perplex task.
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In this 5 part series we will explore what leadership is (as well as what it isn’t,) and how leaders can develop the kind of character that will help them to gain others’ respect and support and increase production. Of course, there is much more to leadership than this, including developing a vision, managing change, supervising personnel and confronting underperformers. But the first thing that any leader and aspiring leader needs to understand is the concept of leadership, the underlying theory which frames leaders’ thoughts and actions.
Rabbi Naphtali Hoff is an executive coach and President of Impactful Coaching & Consulting. He can be reached at (212) 470-6139 or at [email protected].
Watch #Leadership videos from this year’s Agudah Convention here